Jack Steele, Total’s Purchasing Assistant looks back over the last 12 months to ascertain which devices were the most popular for business use – and offers his views as to what could be expected from the wider mobile world in 2016.
Apple implemented their annual release of new products in September which of course increased the hype further around the ever growing global empire. From this launch the iPhone 6s and 6s Plus were launched and with these new devices additional new features including 3D Touch and improved speed and performance of the device. 3D Touch provides the ability to ‘pop’ into an app without completely opening it. The techs at Apple have been working hard on improving the speed and performance of iPhones and it seems that they have done just that, with on average a 70% increase of speed in general use and 90% more powerful in each phones graphical prowess.
Microsoft released their 435 as an entry level Windows handset, this was a very successful device providing a user-friendly, inexpensive handset for business communication. The Microsoft 550 was then developed to incorporate all the user friendly features the 435 provided, whilst also running on the new Windows 10 operating system.
Microsoft also launched the 950 and 950 XL along with the release of the 550 towards the end of the year. The release of these three mobiles marks the first of the Windows mobile range to run the Windows 10 software, while patches for previous devices will be available in the near future. The 950 and 9590 XL are executive devices which allows you to transport your mobile phone directly onto a screen using the ‘Continuum’, which allows you to use your mobile device affectively as a computer. Total’s device sales were made up of 30% Microsoft throughout 2015 and this is expected to increase further in 2016 with the sales of the 950 and 950 XL.
BlackBerry has started to focus more on the software aspect of mobility, this is something that they were not afraid to let customers know and enforced this decision when they made an acquisition of Good Technology. This has allowed BlackBerry to create a unified yet secure mobility platform with applications and services for any mobile, on any operating system. The inbuilt security used is certified by various governments around the world. However BlackBerry have still shown their diversity within mobile hardware sector upon release of the BlackBerry Priv at the end of 2015.
With that in mind, we have rounded up Total’s top selling mobile handsets of 2015. And the winner is…
Apple – quickly followed by Microsoft/Nokia – came out on top as our customers go-to devices last year.
2016 is set to be an exciting year with big changes from a wide range of manufacturers. There has been speculation that with Apple’s annual release in September there will be a new look and feel to the iPhone, it has been rumoured that the headphone port and home button will be replaced with Bluetooth headphones and 3D touch instead of having the physical button. LG have been looking into the first flexi-phone however this seems to be a long way off. Microsoft are also still developing the Surface phone which we believe will be released this year.
So, if you are holding out for the latest handsets, here are a few dates to pop in your (mobile) calendar:
February 2016: The Samsung S7 is scheduled to be announced at the MWC (Mobile World Congress) in Barcelona.
March 15th 2016: Apple also have rumoured that there will be a release of an iPhone 5SE and an iPad air 4. Date has not yet been confirmed however there is strong rumours surrounding this.
September: Apple’s September launch is a staple in every iPhone enthusiast’s diary.
Microsoft Surface Phone has rumoured to be released in 2016 however there has been no official date.
We look forward to reviewing the functionality of these devices over the year – and of course always welcome reviews directly from our customers. If you would like to submit a review, simply email me at email@example.com.
Jack Steele is a Purchasing Assistant at Total Ltd – the communications technology experts who deliver smart solutions to help your business grow and continually evolve.