Every now and then we check in to see how the crowdfunding projects we have reported on have done. In today’s blog, we revisit two crowdfunding projects as diverse as they are unique, and ask ‘where are they now?’.
When we first reported on GOkey, we commented that it was one of the most extraordinary overachievers we had spotted to date. The $40,000 goal had been exceeded by over $850,000 at that point. It finally closed raising $1,032,803 in total!
GOkey is a USB-stick-sized unit which contains an OTG (on-the-go) battery to keep your smartphone alive for an additional two hours in emergencies and a USB cable so you can charge/sync as needed. It’s also a locator which can help you find your keys or your phone. It is also storage – incorporating up to 32GB of (password protected) flash memory depending on which one you buy. As if that isn’t enough, it is a mobile phone remote (think camera, music, incoming calls). And all of that is conveniently compacted into one key ring, which you can plug directly into your phone or power outlet and, of course carry around with you as you would your keys.
The GOkey is now in manufacturing stage in Asia (estimated shipment date is January 2015) with the team keeping in regular touch with backers via Indiegogo. If you missed the crowdfunding campaign but would like to pre-order a GOkey, you can now do so via their own website.
Another project we previously reported on was Ringly. Thanks to a small group of investors Ringly exceeded its original goal of $60,000 within eight hours! Naturally, the project succeeded with Ringly devices already on sale from $149.
Ringly allows its wearer to see whether a message or call has been received on a smartphone buried deep in a cluttered handbag, via the ring vibrating or flashing. Ringly is supported by the accompanying Android or iOS app.
And following a strong marketing drive, Ringly has since enjoyed acclaim across social media channels, as well as being featured in Glamour and Elle magazines amongst others. Alongside the 18K gold versions, last week saw the release on a silver coloured rhodium plated version, which we are now coveting.
Have you supported a crowdfunding campaign and, if so, what was your experience?
Catherine Howe is a Marketing Executive at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog.