The Mobile Data Association recently released their latest messaging statistics, compiled from the UK’s mobile network operators. The report included a staggering revelation that typically, 11 million text messages are sent every hour.
In 2009, the average daily amount of text messages was 265 million. Meanwhile, the annual total reached a colossal 96.8 billion, a stone’s throw away from the 100 billion mark. So why is SMS still a favoured method of communication?
Whilst contact via social networking sites is on the rise, it remains understood that these forums rely upon a higher level of commitment which may alienate a proportion of the audience who do not wish to be tied to logging on. In contrast, text messaging allows an instant, personal exchange which has enjoyed continued popularity as a service since its introduction in 1992.
As expected, certain times of the year are noted for an increase in text messaging activity. Most notably, Christmas Day and New Year’s Eve see large surges in the amount of texts delivered as people send good wishes to their nearest and dearest.
Picture messaging is also an attractive feature of instant messaging, equipping the user with the ability to send an instant postcard whenever they like, wherever they are.
Charity sponsorship text messaging has also contributed to a sharp rise in figures as the public are invited to donate wherever they are by sending a simple message in a very short amount of time. It is thought that this service has benefited a range of charities that were in need of a new, modern and instant fundraising channel.
One thing is certain, the continued rise in mass mobile messaging is a sure fire sign that it will reign over other methods of instant communication for a while yet.