The phenomenon of online social networking is ever increasing but whilst some sites receive continued success, others appear to have seen a sharp decline in interest.
When it was launched in the Summer of 2000, Friends Reunited became the first online social network to achieve prominence in Britain. Now, only a handful of people are still regular users, with the majority of account users only logging on every so often. It seems to have been vastly overtaken by its modern rivals.
In contrast, social network giant Facebook has announced that it has registered its 500 millionth member, with the United Kingdom currently accounting for 26 million users. According to Nielsen, similar sites such as MySpace, Bebo and Flickr have all suffered a loss in users over the last year.
So, what makes Facebook so popular?
It is thought that the site has benefited from a snowball effect, with not just immediate friends using the site but people further afield, offering a platform by which to connect with your nearest and dearest, whatever their age, wherever they may be.
As Facebook has grown in popularity, its rivals have simply been swamped, with many sites unable to maintain the significant investment needed to keep up.
Interestingly, one site that does seem to be holding its own against the Facebook phenomenon is Twitter.
With its simplistic nature, it is easy to keep track of a Twitter account whilst on the go and it doesn’t take up much time in a culture where everyone is always busy. In contrast to Facebook, Twitter is very accommodating for the business user and has proved to be a very useful tool in generating acquisitions but LinkedIn retains the title of best business networking site.
It is extremely difficult to keep an accurate track of users as many people do not interact with the platform through the website directly. Instead, desktop software or mobile phones are used to broadcast status updates. However, it is estimated that the site is approaching 200 million users and with its popularity ever increasing, the 500 million mark isn’t too far away.
In the future, it is probable that a new social networking platform will be released which in turn will shrink the Facebooks and Twitters of the world just as before. Let the battle commence.