The poll, conducted by The National Endowment for Science Technology and the Arts, has highlighted a gap between what voters expect to receive and what they actually get from the parties.

79% of respondents said that they could not remember any marketing material, such as advertisements, e-mails or websites that had been enforced by the main parties with the aim to capture their internet audience.

Encouragingly, 40% of those asked, mentioned that they would welcome the opportunity to interact with political parties online.

The survey also found that the amount of people willing to engage online rises to 60% amongst 18-24 year olds, who are increasingly internet savvy.

Interestingly, 25% of voters have been unconvinced by the political parties’ interaction with the internet, particularly when a ‘digital election’ is forecast.

It is thought that with the internet increasingly having a profound effect on the way in which people communicate with each other, it would be wise for the parties to effectively manage and maintain a focus on the benefits of internet participation within their campaigns. The web has been cited as a key communication tool with its ability to connect with people and determine their thoughts on various issues.

Alongside more online dialogue, voters are calling for the ability to vote online too. Of the people who were able to vote in the last election but did not do so, 44% stated that they would cast a vote if there was a facility allowing you to do so online.

This entry was posted on Monday, April 19th, 2010 at 10:00 am and is filed under Business Broadband. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.