The average Briton spends almost half of their waking life using media and communications.

A recent report from regulator Ofcom suggests that people in the UK spend a staggering seven hours a day watching TV, surfing the net and using their mobile phones.

Interestingly though, by multi-tasking on several devices, the average person squeezes in the equivalent of nine hours of media and communications in any one day.

It is thought that this is largely due to the significant rise in mobile internet usage and smartphone devices over the past couple of years.

This shift in how technology is used has stopped people from being limited to just using technology at home or in the work place.

The report said that 13.5 million people currently use the internet on their phone. This figure has almost tripled since 2008, when the figure was just shy of 5.7 million.

In spite of these modern shifts, traditional media is still said to be popular, with 91% of people able to access radio services and fixed broadband internet use now reaching 73% in the UK.

This entry was posted on Friday, August 20th, 2010 at 10:00 am and is filed under Business Mobiles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.