Archive for the ‘Advertising’ Category

Online regulation power is granted to the Advertising Standards Authority.

Monday, September 6th, 2010

The power of the Advertising Standards Authority (ASA) now spans the world of online advertising.

This change means that online marketing and advertisements will be subject to the same strict advertising rules that restrict traditional media forms from the 1st of March 2011 onwards.

The ASA is now able to ban unregulated marketing statements on social networking sites such as Facebook, Twitter and MySpace.

3,500 complaints were filed with the ASA last year regarding online adverts but over half of them fell outside of the regulator’s remit.

The new jurisdiction will apply to adverts and any statement on a website that is intended to sell products or services.

It is understood that 75% of complaints received by the ASA refer to misleading content.

Websites have been given until the 1st of March 2011 to comply with the new rules and regulations.

Posted in Advertising, Social Networking | No Comments »

86% of viewers skip TV advertising.

Tuesday, August 24th, 2010

New research has revealed that whilst television advertising remains the most memorable, 90% of people who watch time flexible television shows choose to fast forward the adverts.

The new research by YouGov for Deloitte was undertaken for the MediaGuardian Edinburgh International Television Festival which begins on Friday.

52% of those surveyed said television was more memorable than any other form of advertising medium. Interestingly, only 10% mentioned newspapers, 2% said online video adverts and just 1% stated online banner ads or those on iPhones or iPads.

Digital and personal video recorders are said to have increased the amount of television that is watched. Many people prefer to watch programmes online via sites such as BBC iPlayer and 4OD.

The survey also revealed that 48% of people would watch shorter advertisement breaks between programmes, 32% would be interested in seeing more memorable campaigns and 17% would prefer to see shorter advertisements.

It seems that whilst online product publicity is beginning to break in to the market, it still has a way to go before it can readily compete with more traditional forms of advertising.

Posted in Advertising | 3 Comments »