Archive for the ‘Mobile Apps Review’ Category

App store wars continue for Google and Apple

Thursday, February 9th, 2012

Apple, Google and other developers face fresh criticism over application rankings after it has been revealed that artificial boosts have been used to increase ratings on internet App stores.

Information has surfaced which suggests larger companies are in the practice of using automated PC’s, also known as ‘bot farms’ to increase the ranking of particular apps.

A developer, who remains anonymous, has posted concerns on the Touch Arcade gaming forum, blowing the whistle and bringing the issue to light.

It is claimed that a currently unnamed firm had offered the developer a top 25 ranking for his new application in return for £3,144.

A higher ranking results in more downloads and an increase in profit for the app developer.

In an attempt to clarify its position, Apple released the following statement on its developer forum:

“Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts.

Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.”

Google has recently come under fire for its own app store following mounting concerns regarding the security of Android applications.

Recent research has revealed that since 2007, the app industry has created 466,000 new jobs in the United States.

Only time will tell whether Apple and Google will be able to clean up their application acts.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

Ldn Access disability app created by 7/7 survivor.

Wednesday, February 1st, 2012

A smartphone app, designed to help people with disabilities travel around London more easily, has been created by a survivor of the 7/7 terrorism attacks.

After realising that his wheelchair made many venues inaccessible, Daniel Biddle, who lost both his legs, his left eye and his spleen during the bombings in July 2005, decided that there was a niche in the application market.

The Ldn Access app lists thousands of venues throughout the capital with step-free access, ramps and usable toilet facilities.

Using location-based technology, the app is able to determine where the user is at a given time and then shows icons for nearby accessible venues, listing their features and contact details. 

Simple and intuitive to use, the app also has a feature dedicated to the 2012 Olympics, giving users detailed information regarding venue access. 

Interestingly, the app can also work offline, meaning users on the Tube are able to access station accessibility information before they alight.

Whilst Ldn Access is currently only available on Apple devices, there are plans in the pipeline to extend its reach to BlackBerry, Android and Windows Phone users.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

Last week of December breaks app download record.

Wednesday, January 4th, 2012

According to a recent study, more than a billion apps have been downloaded in a single week, breaking the current record.

Flurry, an analytics firm has reported that a total of 1.2 billion apps were downloaded in the last week of December.

It is understood that this activity remained buoyant due to the fact that many users receive new devices for Christmas as well as many companies offering discounted apps during Christmas week.

In terms of country, the United States downloaded the most apps, quickly followed by China and the United Kingdom.

The UK itself downloaded a reported 81 million apps.

It is hoped this trend will continue through 2012.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

KnowYourPlanet Director brings aid to Africa.

Friday, December 23rd, 2011

KnowYourPlanet, a company based in North London, is planning a trip to Africa in February to distribute its DIY solar kits which have the ability to recharge phones and batteries.

In Africa, many people have little or no access to electricity.

Following the boom in mobile phone ownership across the continent, it is not unusual for people to walk for several hours to charge their phones.

However, it is hoped that the DIY solar kits will change this.

Mark Kragh, Director of KnowYourPlanet, aims to build 1000 of the simple solar panel kits when he arrives in Kenya, training local people how to make, use and service the panels themselves.

KnowYourPlanet has the ultimate goal of creating a 64p solar charger which has at least a five year lifespan.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

Motorola Mobility in patent dispute with Microsoft.

Thursday, December 22nd, 2011

Microsoft has won a patent dispute with Motorola Mobility following a preliminary ruling by a US trade panel judge.

The patent concerns technology techniques used to schedule meetings and synchronise group calendars via a smartphone.

There were six other Microsoft patents which had been disputed by the International Trade Commission ruled that these had not been violated by Motorola Mobility.

It is understood that following this ruling, Motorola Mobility will be required to omit this technology from future devices and handsets.

Microsoft will now be in a stronger position to pursue other patent cases and licence fees from other Android-based handset manufacturers.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

10 billionth app download for Google’s Android platform.

Wednesday, December 7th, 2011

Google’s Android Market has now seen more than 10 billion application downloads.

The statistic was broadcast via the search giant’s blog, commenting that the store’s applications were being downloaded at a rate of one billion a month.

To acknowledge the acheivement, Google has since announced that over the next 10 days it will cut the price of some high-ranking applications to just 10p each.

However, some critics have suggested that Google should focus on improving poor-quality programs.

Figures also show that Apple’s AppStore took nine months to reach one billion downloads, in contrast to Android’s 22 months.

It remains to be seen whether Android will be able to overtake Apple in the application stakes.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

mHealth apps to reach 142 million downloads globally by 2016.

Friday, December 2nd, 2011

A recent report by Juniper Research has revealed that mobile healthcare and medical app downloads are to reach 44 million next year, rising to 142 million in 2016.

It is understood the rise of smartphones and associated application stores have contributed to the success of the mHealth apps.

mHealth applications already cover areas such as medical calculators, monitoring software and symptom checkers.

In time, it is hoped that the hardware peripherals attached to smartphones will allow the capabilities of these applications to be extended.

The increasing consumer focus of many mHealth applications is expected to lead to them becoming mainstream.

Benefits of mHealth applications include cost-savings which can be acheived through remote patient monitoring in developed markets through the avoidance of hospital stays and outpatient appointments.

While they are popular in America, it remains to be seen whether mHealth applications will see increased popularity across the world.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

Mobile retail marketing set to rise significantly by 2012.

Wednesday, November 23rd, 2011

A recent report by Juniper Research has revealed that the value of mobile retail marketing will reach $15 billion globally by 2012.

It is thought that this growth, equating to 50% over 2011, will be mainly due to the increase in digital advertisements within the mobile market alongside the acceptance of mobile coupons.

The report has found that the growing popularity of the smartphone and tablet computer industry has increased the options available to both shoppers and retail marketers.

Whilst the retail marketer now has more ways in which to engage consumers, the consumers themselves are now able to access channels in which to check pricing and similar products prior to making a purchase.

The term – ‘bricks and mortar’ to ‘clicks and mortar’ - is becoming more popular as consumers move away from shopping in physical retail outlets and instead turn to online purchasing.

However, the report has highlighted the issue of mobile marketers relying on mobile app power to shift stock.

It stressed that mobile shoppers need to trust and engage with a brand before ongoing loyalty can be assumed, increasing the need for subscriber opt-in capabilities.

It remains to be seen whether the predictions for mobile retail marketing growth in 2012 are accurate.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

1st Edition launch for O2.

Tuesday, November 8th, 2011

O2 has unveiled a brand new platform which will allow customers to test products before they are released for general sale.

Called 1st Edition, the platform encourages customers to sign up and give feedback in order to improve overall levels of customer experience and satisfaction.

The mobile phone operator has also highlighted the fact that the service could help to bring future products to market in a shorter space of time.

O2 CEO Ronan Dunne has announced the first product to be tested via the service will be its eagerly-awaited VoIP offering, O2 Connect, which will allow smartphone users to make calls over the internet using their mobile phone Wi-Fi connection.

O2 Connect will be rolled out to 1,000 1st Edition customers who will be able to test the service free of charge.

It is understood that feedback and information on the latest releases will be accessible via the 1st Edition website.

Selected customers will be able to test O2 applications which run on Android, BlackBerry and Apple operating systems.

Related blog post – O2 launches trial of O2 Connect

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

500 million downloads for record-breaking Angry Birds.

Friday, November 4th, 2011

Angry Birds, the downloadable puzzle video game application, has become the first game to reach 500 million downloads.

This milestone has been reached less than two years following the initial release of the game.

Created by Finnish computer game developer Rovio Mobile, Angry Birds has been praised by users for its successful combination of addictive gameplay, comical style, and low price.

It is understood that the popularity of the game is mainly due to its large following in China, where downloads have reached 50 million.

Capitalising on its success, Rovio Mobile has released official Angry Birds merchandise including toys and is now set to open its first retail outlet in Helsinki.

Book and film plans are also said to be in the pipeline, alongside the company’s aim to float on the stock market next year.

It looks like Angry Birds is here to stay.

Jamie Stokes is Marketing Assistant at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog