Apple, Google and other developers face fresh criticism over application rankings after it has been revealed that artificial boosts have been used to increase ratings on internet App stores.
Information has surfaced which suggests larger companies are in the practice of using automated PC’s, also known as ‘bot farms’ to increase the ranking of particular apps.
A developer, who remains anonymous, has posted concerns on the Touch Arcade gaming forum, blowing the whistle and bringing the issue to light.
It is claimed that a currently unnamed firm had offered the developer a top 25 ranking for his new application in return for £3,144.
A higher ranking results in more downloads and an increase in profit for the app developer.
In an attempt to clarify its position, Apple released the following statement on its developer forum:
“Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts.
Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.”
Google has recently come under fire for its own app store following mounting concerns regarding the security of Android applications.
Recent research has revealed that since 2007, the app industry has created 466,000 new jobs in the United States.
Only time will tell whether Apple and Google will be able to clean up their application acts.