The record for the highest number of tweets sent during a sporting event has been overturned following extensive activity on the social networking site Twitter during the Super Bowl 2012.
It is understood that 10,000 tweets were sent each second, during the last three minutes of the New York Giants’ 21-17 defeat of the New England Patriots.
In line with a last minute touchdown by the New York Giants, Twitter activity peaked and a recorded 12,233 messages were sent per second.
The half-time performance by Madonna also created a large spike in online activity, with 10,245 posts published each second.
Previous to this, the longstanding record was set when the Denver Broncos triumphed over the Pittsburgh Steelers in the 2012 NFL playoffs.
This year’s Super Bowl was the first to be streamed online.