O2 has unveiled a brand new platform which will allow customers to test products before they are released for general sale.
Called 1st Edition, the platform encourages customers to sign up and give feedback in order to improve overall levels of customer experience and satisfaction.
The mobile phone operator has also highlighted the fact that the service could help to bring future products to market in a shorter space of time.
O2 CEO Ronan Dunne has announced the first product to be tested via the service will be its eagerly-awaited VoIP offering, O2 Connect, which will allow smartphone users to make calls over the internet using their mobile phone Wi-Fi connection.
O2 Connect will be rolled out to 1,000 1st Edition customers who will be able to test the service free of charge.
It is understood that feedback and information on the latest releases will be accessible via the 1st Edition website.
Selected customers will be able to test O2 applications which run on Android, BlackBerry and Apple operating systems.
Related blog post – O2 launches trial of O2 Connect