According to a new study by Juniper Research, new SMS mobile banking alerts will treble the volume of mobile banking messages to almost 90 billion per annum by 2015.

This equates to one message being sent every two days to each mobile banking user.

Juniper’s report revealed that there are opportunities for banks to offer new messaging services alongside basic balance requests and transaction alerts.

Banks are said to be seeing these new process alerts as an outlet through which to speed up customer communications during applications for products such as loans and mortgages.

Many people find receiving a text message to be more convenient than waiting on hold whilst trying to connect to a call centre.

However, the report highlighted the fact that some banks have yet to seize the opportunities that mobile banking provides.

Whilst 80% of banks currently offer a mobile banking service, Western Europe is predicted to be the region with the highest concentration of users in 2015.

This entry was posted on Thursday, August 19th, 2010 at 10:00 am and is filed under Mobile banking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.