Over the next three years, the volume of shopping transactions undertaken via mobile phones is set to double.
UK consumers are expected to spend a staggering £275 million as the increase in the use of mobile internet translates into significant sales for online retailers.
Research by Ovum recently revealed that currently, only 2% of UK adults use their mobile handset to shop which is interesting considering that the m-commerce market is worth £122 million.
This tiny percentage represents 0.6% of the £21 billion e-commerce market. It is hoped that with the rise of smartphones and mobile devices such as the iPad, mobile purchasing will soon become comparable with buying goods and services via a PC.
As customers begin to feel more comfortable using their mobile phones to research and purchase products, we are likely to see a steep rise in mobile commerce within the UK market.
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The affect this product is going to have on the computing world is big. It will give us a more or less bigger excuse to consume time messing around on the interweb. I would be tempted to purchase the iPad if it cleaned up my room and did my laundry!