The face of UK mobile telecoms has been undoubtedly changed by the evolving role of new media. Behind the headlines and statistics, traditional ways of making money in the wireless world have changed and new media is responsible.
Wireless operators now find themselves in unchartered territory: an ‘IP Jungle’ teeming with internet and new media predators that are poised to capture the value in growth areas which operators see as rightfully their own, such as advertising and music.
The threat is escalated by the advancing commoditisation of the mobile voice and text market, further illustrated by the launch of ‘Google Mobile’. It is vital that mobile operators continue to be consumer centric and embrace innovation if they are to maintain their position at the head of the business telecommunications market, especially against the backdrop of the compelling offers other non-traditional communication players, such as Skype, are offering.
Apple, Google, Yahoo!, Amazon and Skype may have the muscle to take on the business telecommunication industry, but they don’t have the reputation and customer insight that most business telecoms providers have established in the sector.
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