The power of the Advertising Standards Authority (ASA) now spans the world of online advertising.

This change means that online marketing and advertisements will be subject to the same strict advertising rules that restrict traditional media forms from the 1st of March 2011 onwards.

The ASA is now able to ban unregulated marketing statements on social networking sites such as Facebook, Twitter and MySpace.

3,500 complaints were filed with the ASA last year regarding online adverts but over half of them fell outside of the regulator’s remit.

The new jurisdiction will apply to adverts and any statement on a website that is intended to sell products or services.

It is understood that 75% of complaints received by the ASA refer to misleading content.

Websites have been given until the 1st of March 2011 to comply with the new rules and regulations.

This entry was posted on Monday, September 6th, 2010 at 10:00 am and is filed under Advertising, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.