A new UK mobile network – The People’s Operator – will allow its users to donate 10% of their bill to a charity or organisation of their choice.
25% of the profits made by The People’s Operator will be donated to charitable causes including the NSPCC and Childline.
As a mobile virtual network operator, it is understood that The People’s Operator will run on EE (Everything Everywhere).
The organisation hopes to encourage people to sign up to the service, particularly as it allows them to help worthwhile causes by simply going about their day to day lives.
Currently, the mobile network is only available as a pay-as-you-go option. However, it is hoped that contract options will become available in the early part of 2013.
Some critics have suggested that members of the public will be unlikely to shift to the network, particularly as the service costs are not particularly competitive:
- SMS messaging will cost 7.5p per message
- UK calls will cost 12.5p per minute
- Data will cost 12.5p per MB
Similarly, the majority of mobile users in the UK are locked in to lengthy contracts with their current operators.
It remains to be seen whether The People’s Operator will become successful in the UK.