In light of this, paying for goods and services over the phone is increasingly becoming a safety conscious issue.

However, BT Agilemedia has recently introduced BT SafePay, a new safeguard against the risks of credit and debit card fraud and identity theft, which means that it is now possible for consumers to pay by phone, with confidence.

An automated interactive voice response (IVR) system now enables customers or donors to charities to give their credit or debit card details to an organisation without having to hand over their card details to a customer service agent.

Initially, calls are routed to the required call centre for an introduction and initial handling. The caller is then onward routed to the Wave platform where voice prompts will direct the caller through the payment process. Once the transaction is complete, the call is then routed back to the call centre for confirmation, a thankyou and the close of the call.

The BT SafePay solution has been independently and externally audited by the Payment Card Industry and has been awarded a ‘Level 1’ compliance certificate, the highest certification that is currently offered for card account data protection.

It is hoped that this step forward in over the phone commerce will allow consumers to shop with a greater sense of security.

This entry was posted on Wednesday, May 26th, 2010 at 10:00 am and is filed under Business Telecommunications, Telecommunications News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.