Social media aid in the wake of Hurricane Sandy.

As Hurricane Sandy drives devastation across the east coast of America, helpful updates and alerts have come to the aid of those affected, in the form of social media.

Search giant Google has launched a number of interactive maps which are constantly tracking the predicted path that Hurricane Sandy will take.

Local updates, including support information for those affected, are also provided on the right hand side of the maps in real-time.

Similarly, social networks such as Twitter and Facebook have been instrumental in alerting the public to important emergency information.

It is understood that thousands of people who have been affected by the storm are updating their social media accounts, keeping in touch with loved ones and sharing up-to-the-minute news.

In many instances, the news shared via social media has been more timely than stories posted on traditional news sites.

Interestingly, in light of the hurricane, the Wall Street Journal and the New York Times have both removed their online paywalls in order to allow all members of the public access to their news websites.

It would seem that this is another example of social media’s positive influence during crises across the world.

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Jamie Stokes is Marketing Executive at Total Ltd – a business to business service provider, delivering genuine solutions across all core telecommunication services, based in Cheltenham, Gloucestershire. Total Ltd is a business that brings together and unifies all the component parts. For up to the minute business telecommunications news, please view the Total Ltd blog

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