Txtlocal, a mobile marketing company, have demonstrated how the mobile industry can benefit the environment by donating their services to help The Green Earth Appeal.

The Green Earth Appeal, in conjunction with Txtlocal, has introduced an initiative called the ‘Carbon Free Dining’ campaign, where diners have the opportunity to dine out whilst giving something back to the planet at the same time.

People are able to receive 50% off their food bill or benefit from 2 for 1 deals, in return for a text that costs £1.50. The revenue generated from the text messages is then used to plant a tree through a United Nations Partner, offsetting the carbon footprint that is built up during the production, transportation and preparation of the meal.

The trees are currently being planted in Africa, Asia and South America, helping to regenerate areas which have been severely affected by deforestation. The act of texting itself is considered to be environmentally friendly as it does not require paper and allows both businesses and consumers to communicate quickly and effectively.

In the future, it is hoped that more and more charities will be able to benefit from schemes like this.

This entry was posted on Tuesday, August 17th, 2010 at 10:00 am and is filed under Business Mobiles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.