Although almost one fifth of consumers are interested in purchasing the iPad, nearly two thirds of Britons have no idea what the iPad is or what it does.
Recent research by TNS Technology has revealed that despite negative coverage around pricing and a well publicised delay in the launch date, nearly one in five people in the UK were still interested in buying the device.
This continued interest further highlights the brand power that Apple has managed to harness over the past few years.
Interestingly, despite the vast coverage that the iPad has received, 65% of people are unable to name any features of the device. This indicates that there is still a very limited understanding of what the new Apple gadget actually offers.
Over the next few months, it will be interesting to see what will happen in terms of competitor activity.
Only time will tell whether or not Apple have been successful in their mission to revolutionise the mobile computing market in the same way in which the iPhone transformed the mobile phone.
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I like Apple gadgets. I think IPad is the besteller! But the prices are
here in Europe!
Keep posting stuff like this i really like it.
Terrific work! This is the type of information that should be shared around the web.